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Robert Burgelman on Strategy Making Intel and Resource Allocation

The Innovation Show

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Strategic Management and Resource Allocation

This chapter explores the framework of strategic management through the metaphor of 'rubber bands' that symbolize balance in a changing business landscape. It emphasizes the critical relationship between resource allocation, organizational culture, and strategic leadership, particularly within Intel's management practices. The discussions reveal how companies must navigate the pressures of strategic inertia and disruptive innovation while maintaining competitive insight in an evolving market.

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