The magazine industry has been criticised for 'self destructive reduction in quality' In an attempt to maintain the margin, would that be your view? I'm not sure if i go as extreme as that, but i i think it's a challenge. You can't make something unles you must pepared topay for it, unless you're benefactor. And so i think ther's a harsh reality, which i paticithin distribution is much harder than it used to be.
Zillah Byng-Thorne is CEO of Future, the UK’s biggest magazine publishing group. With a stable of over 160 titles across print and online including recent acquisitions such as Wallpaper and The Week, Future is a truly multifaceted business and its CEO has also returned the group to record profits in recent years. She talks to Jeremy Leslie, Creative Director of the site, design consultancy and shop covering all things magazines: magCulture, to discuss how to keep a major publishing business moving forward.
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