The Art of Persuasion in the Church

Bob Greene: I want to spend a little bit of time focusing on your book Full Talk. In the book, you try to say that how we approach apologetics or how we approach Christian communication through what you call creative persuasion is important. Why is it that the church has lost this art of persuasion as you describe it? Greene: The simplest reason is the collapse of the Christian consensus. We can't take the Christian consensus for granted any longer.