Brand Building

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It started growing by word of mouth. The minute that we opened it to the outside world and people could refer each other, the referral started happening. Professionals told homoners they worked with to use it to tell them what they liked. And then we started being more prouctive, inviting different groups from different locations. Would you consider opening it in new york as well?

When Adi Tartako and her husband started the home design and renovation website Houzz in 2009, they had no expectation that it would grow into a global business. In fact, Adi was a hesitant entrepreneur, preferring to foster Houzz as a lifestyle business and pushing back when experts told her it could grow into something much bigger. But as Houzz morphed into a go-to site for users to get ideas for home improvement and connect with industry professionals, Adi decided to go all-in. She walked away from a promising career in finance to become the CEO of Houzz, helping lead it to a platform that now has 65 million users worldwide.

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