How To Present An Ordinary Product As Extraordinary
Dan Kennedy's Magnetic Marketing Podcast
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The Unique Selling Proposition of the Juicer
There were a lot of juicers being sold in the country when we started this in 1989. The twist we put on with Jay with the juicer initially was that it wasn't a kitchen appliance, it was a health device. And there's a funny story about the George Foreman grill, Salton, the company that bought our juicer business. What we did, it's funny and it didn't have any sales.
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