This is the fourth episode in a series of 5 focused on #Innovation and hosted by Leanne Bats, a former All Blacks and FC Barcelona executive now leading innovation for a regional sports trust in New Zealand.
On this week's episode Leanne was joined by Rowena Samarasinhe, one of the sharpest systems thinkers in global sport to go deep into women's sport (coincidentally, right off the back of the Lionesses' history-breaking Euros success).
From CMS Law, SPORTFIVE, and commercial rights giant, Dentsu, to working intimately with UEFA, World Athletics, and also athletes like Usain Bolt, Rowena has founded GENSport.
In this conversation, Leanne and Rowena imagine what's possible for the future of the women's sports industry at a time when traditional models in the men's game are increasingly coming under pressure. As they discuss, the path for women's sports should not be a copy paste of the men's game, but instead demand new thinking.
Timestamps
02:00 - Celebrating the Lionesses' Victory
05:00 - Rowena's Journey in Sports
09:00 The Changing Landscape of Sports
11:00 - Innovative Approaches in Women's Sports
15:00 - Challenges and Opportunities in Modern Sports
20:00 - Future of Women's Football
26:00 - US vs. UK Women's Sports Models
31:00 - Challenges in Women's Sports Investment
35:00 - Innovative Broadcast Strategies
41:00 - Athlete-Centric Fandom
43:00 - Commercial Opportunities in Women's Sports
48:00 - Under the Radar Women's Sports Markets
Additional Links
Connect with Rowena on LinkedIn - Here
Connect with Leanne on LinkedIn - Here
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