In this episode, Eric and Neil talk about how AI companies are outbidding everyone for elite marketers, why many would join an AI rocket ship if starting today, and the reality of 996 work cultures. They debate βhire fast, fire fast,β share real exec hit rates and expectation-setting, and double down on why sales follow-up beats first-touch wins. They also cover AI-powered outbound (doing work upfront to earn meetings), an AI artistβs $3M record deal, AI podcast farms flooding feeds, and why human connection and events will matter even more amid the AI content surge.
TIMESTAMPS
(00:00) AI companies scooping top marketers & comp packages
(02:00) Lindy, 996 expectations, and why AI roles are irresistible
(03:50) Hire fast, fire fast? Real exec success rates & culture fit
(10:54) Follow-up > first touch: email cadence, value-first outbound
(15:00) AI artist $3M deal, podcast farms, and why human connection wins
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Welcome to Marketing School, one of the top business podcasts with over 61 million downloads.
Each episode delivers actionable marketing tips and strategies from two entrepreneurs who
truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and
Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top
10 Marketer.
LEARN MORE ABOUT THE HOSTS
Eric Siu β Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
FREE RESOURCES (dont change)
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
https://www.youtube.com/@neilpatel
