S3 E1: How Ty Haney Grew Outdoor Voices From Scrappy Startup To $40M Success Story
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How Did You Get Your First Production Order?
I wanted to make dressing simple. And so the more that you could take kind of the choice out of it and just simplify and kind of like merchandise and package for people, that's like really what the first vision for the product was. So we offered the top, which was a crop top that I literally sketched in a sketchbook worked with a number of factories to perfect the fit. The two-tone bottom, and I was like, damn, no one's ever looked better than when they're exercising them in that two-piece kit. And then we expanded to what do you need to wear over that base layer? And Moise is wearing the Moss jersey, which became this
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