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Jared Bauer: Wisecrack to Wisdom

The Create Unknown

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The Cognitive War on YouTube

There's this cognitive war that's going on, essentially, among some creators about how short content and TikTok is lesser. I can see a shift in attitudes towards the way people are thinking now of YouTube as this kind of passive experience where you do really have to... Sorry, it's really like an active experience because you have to scroll through a bunch of thumbnails. You have to decide which one you want to watch. If you don't have YouTube premium, you've got to sit through the ad and then skip it. But that's like channel surfing, right? Like a television, yeah. It is like TV. Is that any of that resonating? No, that reson

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