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2min chapter
Influencer Marketing: Wie funktioniert das? - Irina und Jana von SNOCKS
E-Commerce, Why Not?! Tipps für dein Business von Johannes Kliesch und Romy Riffel
Einblick in den Prozess des Influencer Marketings
In diesem Kapitel wird der Prozess des Influencer Marketings erläutert und wie Marken mit Influencern in Kontakt treten, um Produkte zu bewerben. Es wird hervorgehoben, dass junge Unternehmen oft selbst nach Influencern suchen müssen, während etablierte Marken eher Anfragen von Influencern erhalten.
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