Behind Gym Doors | A Fitness Business Podcast cover image

259: 4 Ps of Marketing - The Marketing Mix

Behind Gym Doors | A Fitness Business Podcast

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How to Improve Your Product

A good business constantly finds ways to improve the product. Steve Jobs once said, it's not about giving the customers what they want, it's about knowing what they want before they do. Price refers to the amount of money that a customer pays for a product or service and making sure the price is right as well as the way in which it's presented is critical for the success of any business.

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