Leveraging Celebrity Influence in Business

In this episode, we sit down with Oren John, founder of Valuables and owner of @orenmeetsworld, and Lucas James, CEO and Co-Founder of Darkroom, the marketing agency behind this podcast. Together, they dive deep into the realities of running a business as a creator.

From the challenges of scaling a brand to the importance of thinking long-term, Oren and Lucas share why so many creators struggle to turn their audience into a sustainable business. We also explore the evolving landscape of luxury brands, the role of creative strategy in marketing, and why building a legacy requires patience, vision, and a willingness to play the long game.

Whether you're a creator looking to start a brand or an entrepreneur navigating the world of content, this conversation is packed with insights on how to succeed in today's competitive market.