I like to end these podcasts with a challenge a challenge for people points to the place in your heart. should somebody do who's listening to this and maybe is running a one-person or a very much smaller business like how should one of the steps that they should take to better understand their financial position I think just step one is understanding that accounting  the smartest thing you can do is prioritize it i'm gonna prioritize not only having an accountant but having clean financials monthly quarterly annually because ultimately that's how you make decisions about whether to grow what you can spend where things are working where things are not working, says John Sutter.

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