Why aiming for the best isn't always good for you (w/ Barry Schwartz and Coco Krumme)
ReThinking
The Paradox of Choice: Customization and Identity
This chapter explores the complexities of mass customization and its impact on personal satisfaction and decision-making. It contrasts the challenges of making choices in a world filled with options and the psychological effects that come with it, especially for younger generations. The discussion emphasizes the importance of identity, societal pressures, and the notion that the effort put into decision-making may hold more value than the choices themselves.
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