Introduction

The principle of reciprocity is the idea that we feel inclined to return the favours of others. It has catapulted small businesses into some of the world's largest organizations, and helped my guests today create a $200,000 side hustle. Today I'm talking to a full time podcaster, a newsletter, writer, and course creator who built a $200k side Hustle using one fairly simple nudge. The podcast I'd like to recommend today is My First Million, hosted by Sam Parr and Sean Perry. If you want tips on growing your business and improving your work, listen to My First Million - wherever you get your podcasts.