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#113 HILOS: Is This The Perfect Business?

The Pitch

CHAPTER

The George Is a Better Shoe Than Traditional Shoes

We take a passive unit margin off of every product sold. So if it's $100, let's say, it would be $15 of everything sold. That is a 100% margin because we didn't actually pay to fulfill that in any way. Add a $200 shoe. What's the cheapest shoe you could actually run through this process? Because you can't really do the lowest cost shoes. It doesn't work. We're using far more advanced materials and we're using a completely different structure of build. With these, you have low component parts that are really made to integrate together,. And then two, how long these last, where and terra wise compared to like whatever's

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