The Importance of Ethics Education in Product Development

Ethics education should be mandatory for all product team members that are involved in experimentation. There's an excellent entry on wikipedia that explains perverse incentives but one of the good examples is when the british government had a problem with an explo a population explosion of cobras and deli farms. These perverse and center problems are happening in experimentation teams all the time if you focus say around conversion rate then people will do things to try and get you to check out in one session well it'll give you money off discounts.