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3min chapter
How to Lead With Gusto (Josh Reeves, Co-Founder & CEO of Gusto)
B2BaCEO (with Ashu Garg)
The Cost of a Sales Driven Network Effect
In the early days, gusto was a direct business fueled by word of mouth. We've continued to have a very robust indirect channel for gusto. This is us working with accounting firms. And that's a nemerick effect for us, because on the direct side, we have these small businesses joining and we have them add their accountants to gusto. Thet play into that i go to market.
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