5min chapter

HBR IdeaCast cover image

Why Companies and Skilled Workers Are Turning to On-Demand Work

HBR IdeaCast

CHAPTER

Introduction

The market for on demand workers is much bigger than that. Dozens of companies with names like toptow catlant, innocent of caggle and upwork have create on line platforms for workers. This has been fueled by rapid automation and digital transformation at companies. But now there are also demographic changes pushing this trend. And the coved nineteen pandemic only seems to be speeding it up....

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