Doubling Down With Magdalena Kala
Gen C
00:00
The Real Opportunity Is Embracing Storytelling and Go-to-Market Strategies to Get That Mainstream Adoption Faster
Max: Mainstream adoption is actually not just about the product it's also about distribution and storytelling. I noticed that in the crypto world is very tech driven there weren't necessarily a lot of investors who were thinking through that lens, he says. Max: The future is more in the direction of this technology being invisible right is being something that's interesting for normal users whether that's sports or music or going to a cool party at art basil This idea of access of scale and sort of this move away from scarcity which we've seen dominate the market for the last like several years really led up to this boom.
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