3min chapter

Unthinkable with Jay Acunzo cover image

In on the Secret

Unthinkable with Jay Acunzo

CHAPTER

The Importance of Openness in Creativity

We're not in the business of seeking universal approval or praise. More important than finding the most people to like our ideas is finding the right people. As craft-driven creators who are guided by intuition, we need to act on that intuition when others feel afraid. It's not about you taking shot after shot until you succeed. It's about making sure that others can take their shots to.

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