Fernando Machado on turning creativity into a competitive advantage
Uncensored CMO
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The Power of Creativity in Marketing
This chapter delves into the crucial role of creativity in engaging audiences and driving impactful marketing strategies. It emphasizes the significance of surprising elements and emotional connections in advertising, illustrated through real-world experiences and innovative problem-solving. The speakers advocate for fostering a creative culture within organizations to stand out in saturated markets and align marketing efforts with broader business goals.
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