The Importance of Interoperability

Roxanne Jones: Assessing risk is basically impossible. She says there's two counter strategies that I've generally seen work pretty well. One is cross platform right out of the gate, which creates value for your customers. The second one is really focusing on power users who have the capacity to pay a lot of money. But if it doesn't solve a problem and you're trying to monetize it, even just building tools can be a big issue.