Boss Class from The Economist cover image

Innovation: Coming up with new ideas

Boss Class from The Economist

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Innovation in Toy Design at Lego

This chapter dives into Lego's innovative design process, underscoring the significance of understanding children's perspectives on play. It highlights how research with kids informs product development and examines initiatives like Fabulab Friday that encourage creative exploration within a structured environment. The discussion balances the need for creativity with the practicalities of market demands and production efficiency.

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