How Can You Have Better Information Than Other People?

You can have better information. It's not going to be through insider trading and having access to a private wire, which is the kind of theoretical example that you have a hot tip on a horse or something. So it's by better understanding that business model, i think. The softsides meaning what understanding how the economics of that business work. And we talke about that with brands like Dreamorks, animation, gemer examimation.