This is coming at a wild moment for digital advertising. Apple taking a stand on privacy, releasing a new feature allowing customers to limit how much of their data is used and shared. This decision to ask consumers whether they want to be tracked or not turns out they don't. And so we saw this year for the first time that Google and Facebook actually makes up less than 50% of ad spending.
The Department of Justice wants Google to break up its advertising business. The Wall Street Journal’s Keach Hagey explains how the DOJ’s antitrust suit could reshape the internet.
This episode was produced by Amanda Lewellyn, edited and fact-checked by Matt Collette, engineered by Patrick Boyd with help from Efim Shapiro, and hosted by Noel King.
Transcript at vox.com/todayexplained
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