Ralph and Lauren are talking about the power of brand-building and marketing strategies that go beyond typical sales tactics. They explore how case studies from diverse industries—like the spa and beauty sectors—point out the importance of a full-funnel approach, from initial brand awareness to strategic entry offers that pave the way for higher-value conversions. Drawing from real client results, they stress the value of patient, data-informed decisions and share insights on crafting a layered marketing strategy. As they look ahead to the holiday season, Ralph and Lauren also touch on Black Friday preparations, urging listeners to leverage unique, value-driven offers to stand out in a competitive market.
Chapters
- 00:00:00 - Introduction to Perpetual Traffic Podcast
- 00:00:24 - Celebrating Audience Success Stories and Wins
- 00:02:00 - Leveraging Podcasting for Brand Growth
- 00:05:23 - Overview of Today’s Case Study
- 00:08:29 - Targeted Solutions for Spa Industry
- 00:13:07 - Data-Driven Marketing for Better Results
- 00:17:35 - Revenue Analysis and Calculating ROAS
- 00:19:06 - Understanding Customer Journey and Spending
- 00:21:10 - Impact of Brand Lift on Conversions
- 00:23:15 - Competitive Strategies for Saturated Markets
- 00:26:47 - Crafting a Complete Funnel Strategy
- 00:28:46 - Preparing Brands for Black Friday
- 00:31:04 - Closing Remarks and Upcoming Topics
LINKS AND RESOURCES:
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Mentioned in this episode:
Unbounce - Code PT10off
