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Bustle's Bryan Goldberg on the Post-Scale Era

People vs Algorithms

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The Challenges of Media Companies and the Future of Brands

This chapter discusses the challenges and potential future of media companies, including the influence of Google and affiliate revenue on content optimization, the vulnerability of media companies in the face of competitive forces, and the importance of building brands for SEO. The speakers also explore the idea of resuscitating media brands and discuss their opinions on media brands they would like to own and rejuvenate.

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