Clickbait

Site owners are incentivized to add tracking code. Otherwise, you know, if they forget, that's their fault,. So they're very, very much incentivized to do that. The natural challenge to this model is it almost always comes around clickbait. And so there is a change to the model that we're making. We're going to still pay them for that page view bonus, but we're going to count that as two seconds of average engagement time.