The Challenge of Keeping the Community Updated

I imagine there has to be actually a real thought out strategy or else everything can kind of get muddled. It's a really hard thing to do because you are as a business on show the whole time here. You know, being a public company means that you've got to be very careful around how you share information. I think we are getting to a place where we have an understanding of who's here for what and how to communicate to them. And it will be over the next 12 months have become very clear as to what is the core beating drama of the brand.

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