
The Power Behind What We Buy, What We Do, and Who We Want to Be | Marcus Collins
Talks at Google
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The Evolution of Google and Brand Engagement
This chapter examines the foundational beliefs of the Google brand, emphasizing its mission to organize data for societal advancement. It explores how technology enhances human connections, the rise of influencer culture, and the shifting dynamics of brand perception in the age of social media. The discussion highlights the challenges brands face in authenticity and engagement as they navigate consumer expectations and social issues.
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