//Derek Uittenbroek - The Power of Attraction E91
DENTOLOGY - The Business of Dentistry
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The Evolution of Patient Buying Requirements
Since 2017, has there been much change in patient buying requirements and have those those messages that they respond well to evolve as well? Are we becoming more sophisticated as patients? It's a great question. Actually, I think I think in the more competitive areas, definitely. And what we find is that, especially with treatments like a misaligned, which are dare I say a little bit more commoditized to the consumer. You know, people hop from consultation to consultation, because they know that Bob dental down the road offers free winding and free composite bonding. So yeah, but there are certain core things that work basically.
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