
In Machines We Trust: What’s behind a smile (Encore)
MIT Technology Review Narrated
00:00
How to Measure Ads in Ad Testing
Tech review senior a i reporter, caron O'Brien is joined by affec tiva's chief marketing officer to show how their technology can read emotion. The tech company has developed an ad-testing tool that reads emotions in photos and videos. Caron: Unlike other applications of this technology, if the ai misses a category or a classification, the stakes here are pretty low - which i think is also the beauty of it.
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