EP 27 - Getting Your Brand Into Retail 101
Adspend with Ash Melwani and Rabah Rahil
00:00
Vitamin Shop - A Double Edged Sword, Right?
The finance part of it is like, I mean, you don't have the finance to support both sides of the business B2B and direct to consumer. So for example, when we first launched, vitamin shop pretty much cleared out a good amount of our inventory. But then once you get past that, it's like, all right, you're firing on all cylinders.
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