The Strategic Partnerships That Can Help Your Startu Reach Scale

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Damon john is the founder and c o fubu. He talks about strategic partnerships that can help your startu reach scale. Damon founded fubu in 19 89 while working as a waiter at the sea food chain red lobster. Part one will cover the rise of thubu and how damon built it using a series of surprising partnerships. Part two, we'll dig into how he has parleyed success into a roll as an investor and founding cast member on shark tank.

How do you create authentic partnerships to build scale? In Part 1 of our two-part series featuring Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, Daymond shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urban wear brand. Coming in Part 2: Transcending the transactional with Shark Tank, the Kardashians, and more.

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