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Moral Combat

Hidden Brain

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Is There a Guilt by Associating With Immoral Behavior?

People distance themselves from immoral things because they're worried that it might contaminate them. There's a guilt by association that follows that if i actually think that you're a bad person, someone who associates with you should also be a bad person. If you intensely dislike some one and that other person likes someone, people will intensely dislike that third person as well. This has been studied in a form of balance theory, that people like to keep a psychological balance....

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