
Adora Cheung, Co-founder of Homejoy & Instalab
The Social Radars
Using Targeted Ads to Increase Voter Turnout
In this chapter, they discuss the strategy of using targeted ads to drive sign-ups for vote by mail and increase voter turnout. They share their experiences of running this strategy during the Florida primaries and expanding to five swing states for the general election. They highlight the nonpartisan nature of their work and emphasize the importance of optimizing the entire funnel to achieve desired outcomes.
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