The Power of the Demand Pull Effect

In this episode, Melissa Lott, Director of Research and Senior Research Scholar, Center on Global Energy Policy at Columbia University, and Michael Webber, Josey Centennial Professor in Energy Resources and Professor of Mechanical Engineering at the University of Texas at Austin, discuss how companies can decarbonize their electricity when pursuing net zero climate goals, from increased efficiency to electrification to generating their own carbon-free electricity, and the pros and cons of these pathways.

Climate Rising Host: Professor Mike Toffel, Faculty Chair, Business & Environment Initiative

Guests:

Melissa Lott, Director of Research and Senior Research Scholar, Center on Global Energy Policy, Columbia University

Michael Webber, Josey Centennial Professor in Energy Resources and Professor of Mechanical Engineering, University of Texas at Austin