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Managing Electricity to Meet Net Zero Targets

Climate Rising

CHAPTER

The Power of the Demand Pull Effect

One of the tools that you mentioned in that white paper is green tariff, which means some places the utility company has already done this for you. A critique of that sometimes comes with saying, well, if they're just purchasing from an existing infrastructure, how is paying them more, a premium, for them to pay someone else a premium? How is that actually greening the world? Can you speak to that critique? It's like, on the one hand, it seems so such a powerful, simple critique. But I know there's an important counter narrative to it.

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