6min chapter

A Productive Conversation cover image

Marshall Goldsmith Talks About AI, Triggers, and Giving Back

A Productive Conversation

CHAPTER

Tech Meets Personal Branding

This chapter explores how technology, particularly Shopify, can enhance personal branding and customer experience, using Baron Fig as a key example. It also discusses the development of an AI bot designed to respond to specific inquiries while maintaining boundaries on sensitive topics, outlining essential guidelines for its success.

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