The Diary Of A CEO with Steven Bartlett cover image

E20: Deliciously Ella - Blogging Saved My Life

The Diary Of A CEO with Steven Bartlett

CHAPTER

What Is the Importance of Authenticity?

When you weren't getting paid to do it, that what authenticity is really important. And i think when it goes wrong, and you see a lot, it's when people are like, ica, see, this person's done really well from this. I'm going to make money from this too. Ca, something else in ou just doesn’t have that soul. It doesn't have that reason for being. The other day, i couldn't sleep, and i was talking about energy balls,. wee sold millions of them in the last 18 months. They're not just on the shelf in tesco, but it has this whole back story, which exists for reason

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