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Which Metrics ACTUALLY Matter for B2B Marketers with Ray Rike - Ep 22

The Transaction

CHAPTER

Understanding Customer Acquisition Cost (CAC) Metrics

This chapter explores the customer acquisition cost (CAC) ratio and its vital role in assessing market efficiency for businesses, particularly small to medium-sized ones. It emphasizes the importance of accurately measuring sales and marketing expenditures in relation to generating new customers and annual recurring revenue (ARR). The discussion also critiques traditional attribution models, advocating for a holistic approach to evaluate marketing effectiveness and optimize investment strategies.

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