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The Average Millennial Gen Z Consumer
Apple sold 232 million iPhones in its fiscal 2022 year. iPhone sales alone generated around 205 billion in revenue last year. Samsung consumers spent an average of around $357 per new phone. Apple users spent around $883 per new phone, but the difference between that is like 2.5 times more on new iPhones as Apple users. You keep your phone for what? Three years, two years, but your average we just say. It's about if you keep it for three years, you're talking about a dollar a day, you can keep it for five years. What other device do you use for five hours a day? That costs 10 cents an hour to use it, right?"