Coffee Is a Symbol of the Underdog

How do you spend your money? On shoes, cars, coffee, fancy restaurants? You might think you use money just to, you know, buy stuff. But as Neeru Paharia explains, the way we spend often says a lot about who we are, and what we want to project. We use money to express our values — by going to the local coffee shop instead of Starbucks, or by boycotting — or buycotting — Ivanka Trump shoes. In this April 2017 episode of Hidden Brain, we explore the way we use money to tell stories about ourselves, and to ourselves.