A crash course on founder-led customer success — Sydney Strader’s lessons from Catalyst & InVision
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Is Your Product Ready to Go?
In early days, when i joined at catalist, we hadn't churned customers because a year had not passed. We would ask the customers, those who renewed, why did they renew? And we would have themes set out for them to follow. When it came to churn, the churn reasons and why a customer chose to part ways from us was equally as important. That is how, through tracking of these different examples, we were able to identify what the common themes were.
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