14min chapter

Campaign Trend Podcast cover image

Experimentation Makes TV Ads More Effective – David Broockman (UC Berkeley)

Campaign Trend Podcast

CHAPTER

Testing Ad Messages in Political Campaigns

Exploring the use of randomized control trials to optimize political ad effectiveness through data-driven analysis. The chapter highlights the variations in ad performance across election cycles with examples from the 2018 and 2020 elections, emphasizing the value of experimentation and data-driven decision-making in crafting persuasive political messaging.

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