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What does it take to make an idea a success? With Rodrigo Garcia Gonzalez and Sadia Ahmed

The Green Room: Questions That Matter Most In Business

CHAPTER

The Role of Business in Innovation

Sardia: Big businesses are successful because they do something, they do it well and they keep doing it. He says working with a start-up for example where they have a solution is almost like a shortcut to your innovation process. Sardia: It can be a really nice two-way win-win situation when you get some really great innovation in the market.

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