5min chapter

Tropical MBA: Entrepreneurship & Founder Lifestyle cover image

#800 Our Lifestyle Business Non-Negotiables

Tropical MBA: Entrepreneurship & Founder Lifestyle

CHAPTER

Understanding Customer Acquisition in Lifestyle Businesses

This chapter explores the significance of aligning personal experiences with customer needs for effective product creation in lifestyle businesses. It emphasizes how successful founders selectively engage with non-avatar customers while prioritizing their core values and vision.

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