Karen Dillon - Part 2: How Will You Measure Your Life?
The Innovation Show
How to Understand Jobs to Be Done
Karen Drexler: Not understanding jobs to be done can make misunderstandings like this very common place. She says a great story in the book because it's kind of a universal story, right? There's a wife who's been home all day and probably stressed out from the challenge of managing small kids," she says. "She just needed someone to listen to her and make her feel like an adult for a few minutes"
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