Jered, a millionaire plumber, and his co-host Joel discuss strategies for pricing jobs effectively in the coming year. They explore the impact of evolving customer expectations on pricing. Jered shares how understanding market trends and calculating overhead costs are key to setting profitable prices. He also emphasizes the importance of value-based pricing, where you charge based on the perceived value to the customer rather than just labor and materials. Joel contributes insights on balancing competitive pricing with maintaining strong profit margins. Together, they offer practical tips for business owners to stay profitable and competitive in 2025.