Is Mission Driven a Good Thing?

James Joaquin is the co-founder and managing director of Obvious Ventures, leading the team’s investments focused on plant-forward approaches to food (like Beyond Meat), “good for you” consumer goods (like Olly), and companies at the forefront of how people find and do their best work (like Incredible Health). Joaquin has been working in venture capital since 2007. Prior to investing, he served as president and CEO of Xoom.com and president and CEO of Ofoto, and co-founded When.com. In this conversation with Stanford adjunct lecturer and STVP director of principled entrepreneurship Jack Fuchs, Joaquin discusses his commitment to “world positive investing” and his belief that many highly successful 21st century businesses will be devoted to solving the world’s biggest problems.